Worried of low bookings in your hotel ? Not getting desired profit ? Its a common problem that hotel owners face . The most common problem arise is that - How to get more bookings online . Another thing - How to get direct guests to my hotel . Here we answer how you can fill your hotel rooms . Below are the points to be work on .
Most of travellers book their stay in hotel in advance these days . For this , they use online travel agencies like booking.com , agoda.com , expedia.com , Airbnb , makemytrip.com etc. So you must have a listing on these platforms. Now since there may be hundreds or thousands of stays in your city on these platforms , its not necessary that you will get good bookings from these OTA . The amount of bookings depend on how much your profile is on top place on these platforms is shown . And these platforms will promote your hotel depending on how much your profile is complete . I have some points to make your hotel more visible -
1 : Page Score - Should be maximum possible ( 100 )
2 : Optimal Image uploading - Images should be high quality and original . Avoid AI generated images . Tag images properly .
3 : Amenities - This section should be filled completly .
4 : Rate and competition - Be aware of competetion in your area . Many OTA give you free and exact idea about it .
5 : Optimize the profile - Maintain balance of rate and visibility schemes .
Your google presence is a must must must tool tool to run a hotel or resort or any other stay successfuly . Google shows your hotel in search and map when a traveller search a hotel in your area . And here comes the same thing again like OTA . There will be hundreds of hotels in your area on Google . So profile optimization on google is super important . The tips are same as OTA . Most important tip - SEE THE CIRCLE - there is a circle on the top right of your profile . The more complete this circle is , the more visibility you will get . Otherwise your hotel profile will sleep down somewhere where the potential guest will never reach . Circle colour turns from red to green when a profile in absolutly complete . If there is any problem like profile is suspended or phone number not visible , resolve it immediatly .
Ensure below points
Maintain NAP - Name , Address and Phone number should be same on google and at all the platforms like your website and social media pages .
AI Generated Images - Never use the images of your place which are totally generated by AI.
Phone Number - Use unique phone number which is not associated with any other business.
Fake reviews - Never invite fake reviews for your profile . Google systems are smart enough to recognize them and this will nagativly impact your presence on google .